CHERRY was founded in 2012, by a collegiate multi-sport female All -American athlete. As an athlete who purchased hundreds of sports related products, Cherry recognized the absence of products that captured innovation and fashion- forward styles for not only female athletes but also women in general. A true competitor, CHERRY also noticed the absence of women across the sports industry that not only influenced her life, but the lives of so many others; hence the creation of CHERRY. We strive to create a brand that exemplifies sports, fashion and fun. Our company celebrates the unbelievable achievements of legendary athletes, game changers and cultural icons. Our brand depicts a story of individuality, fashion and historical moments.